Complete solutions that combine all e-commerce functions in one monolith may promise a quick and easy “solution to all problems” at first glance. In the long run, however, such systems often prove too rigid to be able to react quickly and economically to disruptive changes in the market. What is needed here are technological concepts that allow companies to flexibly adapt their e-commerce to new requirements at any time. This also applies in B2B, where digital sales must be tailored to very individual requirements. Complete systems reach their limits here because they are not created for change and specific business processes.
Modular platform architectures enable composable commerce, which can be equipped with exactly the functions and technologies a company needs to achieve its business goals according to individual requirements based on the LEGO principle.